tag:blogger.com,1999:blog-3630470594549669801.post726991899819566548..comments2010-12-23T04:39:47.073-05:00Comments on The Communication Heretic: The Intrinsic Value of a BrandThe Communication Heretichttp://www.blogger.com/profile/13599450794333322529noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3630470594549669801.post-33294552185019959182009-08-17T11:48:19.105-04:002009-08-17T11:48:19.105-04:00All GM has to do is take a look at the blogging wo...All GM has to do is take a look at the blogging world and they'll soon have a plethora of marketing ideas all for free. Why? Because so many are talking about some of their inane decisions. And it is interesting that many I have read wonder about the intelligence of keeping the Buick brand since nobody can actually pinpoint what the brand means. I'm with you, trying to recreate the Buick brand as a youthful one is going to cost so much more than keeping the Pontiac brand and it will eventually fail, just like Olds did.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3630470594549669801.post-41898852519675990552009-08-15T10:39:54.455-04:002009-08-15T10:39:54.455-04:00On a personal level, I, too, am mildly grieved abo...On a personal level, I, too, am mildly grieved about the demise of Pontiac. My first new car was a Sunfire. I was just out of college, it was my first 5-speed, and it was just "me" for many years. (Now, I drive a Prius -- another sign of the times.)<br /><br />There have been several reports during the past year or more about Buick's popularity in China. I suspect that's why GM is keeping the brand. My suspicion is that GM's long-term success is not insignificantly tied to emerging markets outside of the US.<br /><br />Stateside, Buick has been trying to crack the trendy market since it teamed up with Tiger Woods years ago. This BOOM campaign seems like another iteration of that campaign -- and a retread of "not your father's Oldsmobile," which didn't keep that brand alive either. Perhaps they'll have more success this time around. However, I would hardly call three vehicles in an entire brand lineup BOOMtastic.<br /><br />I suspect more fizzle stateside. Maybe Buick will continue to gain traction as it BOOMs abroad.Billhttps://www.blogger.com/profile/10824973862879423228noreply@blogger.com