Tuesday, October 20, 2009

Are you putting everything of yourself into your life?

I don't normally post someone else's work here on my page, but I just read this article over at TalentZoo and simply MUST share it with my readers. I've edited it just a bit, which I hope Mr McFarlane won't mind ....

A Matter of Life and Death
by Paul MacFarlane

Let's get the obvious out of the way: We're all going to die. (In fact, how we feel about death is a sure sign of how we live.)

And none of us really know when or how we're going to fly from this world. Hit by a bus? Car accident? Cancer? Sudden heart attack? Slowly in a nursing home with Alzheimer's?

So, I want to know, since neither of us is dead at this moment, how you're thinking about the project you're working on right now. Are you putting everything of yourself into it (or at least fighting to do so)?

What if this one project ended up being the last ad you ever write, design, produce or approve? And what if this one last project was what you were ultimately remembered for?

Do you want to be remembered as a SEO expert?
Do you want to be remembered as making soft-porn sales promotion posters?
Do you want to be remembered for saving 1% off the media budget for the same reach and frequency?

I suspect that most of us, if we knew and had the choice, might want our last professional act to make a difference in this world, to make people smile, to think, to make life something far more than the ordinary.

So, realizing that neither of us know how much longer we have to live, to work, to breathe ... couldn't the project you (and I) are working on right now be just a little bit better?

I know, it's really hard most days, but may I suggest that it's worth your while.

Please, may the work we do today be based on a better idea make both of us better human beings.


So my challenge to you, readers, is this: How do you want to be remembered? What are you doing to make it so? I once read an article that asked a similar question: If someday someone created a museum of YOU, what would it contain? How would it portray you, your life and your work? Ponder this just a bit ....

As always,
thanks for participating.

Jan Thomas
The Communication Heretic

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